Результаты поиска по 'модель Хотеллинга':
Найдено статей: 1
  1. Косачева А.И.
    Влияние нерыночного преимущества на равновесие в модели Хотеллинга
    Компьютерные исследования и моделирование, 2016, т. 8, № 3, с. 573-581

    В работе исследуется модификация модели Хотеллинга, в которой одна из фирм обладает нерыночным преимуществом, введенным по аналогии с валентностью, используемой в задачах политической экономии. Нерыночное (валентное) преимущество может интерпретироваться как реклама (узнаваемость фирмы). Установлено, что при аддитивной функции полезности потребителей, зависящей квадратично от расстояния до фирмы, существует единственное равновесие по Нэшу. Это равновесие значительно «богаче» равновесия в исходной модели Хотеллинга. В частности, дополнительное нерыночное преимущество может быть избыточным и его использование — неэффективным.

    Ключевые слова: модель Хотеллинга, равновесие по Нэшу, нерыночное преимущество.
    Kosacheva A.I.
    Impact of the non-market advantage on equilibrium in A Hotelling model
    Computer Research and Modeling, 2016, v. 8, no. 3, pp. 573-581

    The principle of minimal differentiation, based on the Hotelling model, is well known in the economy. It is applicable to horizontal differentiated goods of almost any nature. The Hotelling approach to modeling competition of oligopolies corresponds to a modern description of monopolistic competition with increasing returns to scale and imperfect competition. We develop a modification of the Hotelling model that endows a firm with a non-market advantage, which is introduced alike the valence advantage known in problems of political economy. The nonmarket (valence) advantage can be interpreted as advertisement (brand awareness of firms). Problem statement. Consider two firms competing with prices and location. Homogeneous consumers vary with its location on a segment. They minimize their costs, which additively includes the price of the product and the distance from them to the product. The utility function is linear with respect to the price and quadratic with respect to the distance. It is also expected that one of the firms (for certainty, firm № 1) has a market advantage d. The consumers are assumed to take into account the sum of the distance to the product and the market advantage of firm 1. Thus, the strategy of the firms and the consumers depend on two parameters: the unit t of the transport costs and the non-market advantage d. I explore characteristics of the equilibrium in the model as a function of the non-market advantage for different fixed t. The aim of the research is to assess the impact of the non-market advantage on the equlibrium. We prove that the Nash equilibrium exists and it is unique under additive consumers' preferences de-pending on the square of the distance between consumers and firms. This equilibrium is ‘richer’ than that in the original Hotelling model. In particular, non-market advantage can be excessive and inefficient to use.

    Keywords: Hotelling model, Nash equilibrium, non-market advantage.

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