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The article describes a model of a human in the informational economy and demonstrates the multicriteria optimizational approach to the metric analysis of model-generated data. The traditional approach using the identification and study involves the model’s identification by time series and its further prediction. However, this is not possible when some variables are not explicitly observed and only some typical borders or population features are known, which is often the case in the social sciences, making some models pure theoretical. To avoid this problem, we propose a method of metric data analysis (MMDA) for identification and study of such models, based on the construction and analysis of the Kolmogorov – Shannon metric nets of the general population in a multidimensional space of social characteristics. Using this method, the coefficients of the model are identified and the features of its phase trajectories are studied. In this paper, we are describing human according to his role in information processing, considering his awareness and cognitive abilities. We construct two lifetime indices of human capital: creative individual (generalizing cognitive abilities) and productive (generalizing the amount of information mastered by a person) and formulate the problem of their multi-criteria (two-criteria) optimization taking into account life expectancy. This approach allows us to identify and economically justify the new requirements for the education system and the information environment of human existence. It is shown that the Pareto-frontier exists in the optimization problem, and its type depends on the mortality rates: at high life expectancy there is one dominant solution, while for lower life expectancy there are different types of Paretofrontier. In particular, the Pareto-principle applies to Russia: a significant increase in the creative human capital of an individual (summarizing his cognitive abilities) is possible due to a small decrease in the creative human capital (summarizing awareness). It is shown that the increase in life expectancy makes competence approach (focused on the development of cognitive abilities) being optimal, while for low life expectancy the knowledge approach is preferable.

Technological development determines the emergence of highly detailed data in time and space, which expands the possibilities of analysis, allowing us to consider consumer decisions and the competitive behavior of enterprises in all their diversity, taking into account the context of the territory and the characteristics of time periods. Despite the promise of such studies, they are currently limited in the scientific literature. This is due to the range of problems, the solution of which is considered in this paper. The article draws attention to the complexity of the analysis of depersonalized high-frequency data and the possibility of modeling consumption changes in time and space based on them. The features of the new type of data are considered on the example of real depersonalized data received from the fiscal data operator “First OFD” (JSC “Energy Systems and Communications”). It is shown that along with the spectrum of problems inherent in high-frequency data, there are disadvantages associated with the process of generating data on the side of the sellers, which requires a wider use of data mining tools. A series of statistical tests were carried out on the data under consideration, including a Unit-Root Test, test for unobserved individual effects, test for serial correlation and for cross-sectional dependence in panels, etc. The presence of spatial autocorrelation of the data was tested using modified tests of Lagrange multipliers. The tests carried out showed the presence of a consistent correlation and spatial dependence of the data, which determine the expediency of applying the methods of panel and spatial analysis in relation to high-frequency data accumulated by fiscal operators. The constructed models made it possible to substantiate the spatial relationship of sales growth and its dependence on the day of the week. The limitation for increasing the predictive ability of the constructed models and their subsequent complication, due to the inclusion of explanatory factors, was the lack of open access statistics grouped in the required detail in time and space, which determines the relevance of the formation of high-frequency geographically structured data bases.