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Epidemic models are widely used to mimic social activity, such as spreading of rumors or panic. Simultaneously, models of excitable media are traditionally used to simulate the propagation of activity. Spreading of activity in the virtual community was simulated within two models: the SIRS epidemic model and the Wiener – Rosenblut model of the excitable media. We used network versions of these models. The network was assumed to be heterogeneous, namely, each element of the network has an individual set of characteristics, which corresponds to different psychological types of community members. The structure of a virtual network relies on an appropriate scale-free network. Modeling was carried out on scale-free networks with various values of the average degree of vertices. Additionally, a special case was considered, namely, a complete graph corresponding to a close professional group, when each member of the group interacts with each. Participants in a virtual community can be in one of three states: 1) potential readiness to accept certain information; 2) active interest to this information; 3) complete indifference to this information. These states correspond to the conditions that are usually used in epidemic models: 1) susceptible to infection, 2) infected, 3) refractory (immune or death due to disease). A comparison of the two models showed their similarity both at the level of main assumptions and at the level of possible modes. Distribution of activity over the network is similar to the spread of infectious diseases. It is shown that activity in virtual networks may experience fluctuations or decay.

The paper presents the results of research on the creation of a mathematical model of moral choice based on the development of the approach proposed by V. A. Lefebvre. Unlike V. A. Lefebvre, who considered a very speculative situation of a subject’s moral choice between abstract “good” and “evil” under pressure from the outside world, taking into account the subjective perception of this pressure by the subject, our study considers a more mundane and practically significant situation. The case is considered when the subject, when making decisions, is guided by his individual perception of the outside world (which may be distorted, for example, due to external purposeful informational influence on the subject and manipulation of his consciousness), and “good” and “evil” are not abstract, but are conditioned by a value system adopted in a particular society under consideration and tied to a specific ideology/religion, which may be different for different societies.

As a result of the conducted research, a basic mathematical model has been developed, and special cases of its application have been considered. Some patterns related to moral choice are revealed, and their formal description is given. In particular, the situation of manipulation of consciousness is considered in the language of the model, the law of reducing the “morality” of a society consisting of so-called free subjects (that is, those who strive to act in accordance with their intentions and correspond in their actions to the image of their “I”) is formulated.

The paper addresses the problem of modeling the formation and propagation of panic states in social groups with relatively stable structures of interpersonal interactions. Panic is interpreted as a nonlinear process of emotional contagion arising from the interaction between individual psychological characteristics and collective effects within a social environment. In contrast to models focused on the spatial dynamics of moving crowds, the proposed approach concentrates on quasi-stationary interaction networks that reflect informational and emotional contacts among individuals.

The developed discrete network dynamical system integrates individual temperament parameters (sanguine, choleric, phlegmatic, melancholic), the structure of social connections, and nonlinear mechanisms of collective behavior. The individual dynamics of panic are described using an S-shaped growth function, which ensures boundedness of the emotional arousal level and captures the stages of its formation and saturation. Social influence is modeled on a graph of interpersonal interactions (an Erdos –Renyi random network) through local contacts between individuals.

Additionally, the model incorporates the effects of collective contagion and avalanche-like amplification driven by the average panic level in the group, as well as a baseline stress factor depending on group size. Numerical simulation is implemented in a discrete iterative form, allowing for the analysis of both individual and group panic trajectories. A quantitative indicator of the panic propagation rate is introduced, defined by the time required for the group to reach a state close to full panic.

A comparative analysis of heterogeneous and homogeneous groups is conducted, demonstrating that group heterogeneity significantly accelerates panic propagation due to inter-temperament interactions: highly excitable individuals act as initiators of emotional contagion, while more stable individuals partially dampen its dynamics. The evaluation of the model quality using the coefficient of determination shows a high degree of consistency within the simulation data.

The practical significance of the work lies in the potential application of the model for analyzing the resilience of social groups to panic states, assessing risks at mass events, and developing intelligent systems for monitoring collective behavior. Future research directions include extending the model to account for directed and dynamic networks, as well as its calibration based on empirical data.

The paper considers the basic model of competitive interactions and its use for the analysis and description of social processes. The peculiarity of the model is that it describes the interaction of several competing actors, while actors can vary the strategy of their actions, in particular, form coalitions to jointly counter a common enemy. As a result of modeling, various modes of competitive interaction were identified, their classification was conducted, and their features were described. In the course of the study, the attention is paid to the so-called “rough” (according to A.A. Andronov) cases of the implementation of competitive interaction, which until now have rarely been considered in the scientific literature, but are quite common in real life. Using a basic mathematical model, the conditions for the implementation of various modes of competitive interactions are considered, the conditions for the transition from one mode to another are determined, examples of the implementation of these modes in the economy, social and political life are given. It is shown that with a relatively low level of competition, which is non-antagonistic in nature, competition can lead to an increase in the activity of interacting actors and to overall economic growth. Moreover, in the presence of expanding resource opportunities (as long as such opportunities remain), this growth may have a hyperbolic character. With a decrease in resource capabilities and increased competition, there is a transition to an oscillatory mode, when weaker actors unite to jointly counteract stronger ones. With a further decrease in resource opportunities and increased competition, there is a transition to the formation of stable hierarchical structures. At the same time, the model shows that at a certain moment there is a loss of stability, the system becomes “rough” according to A.A. Andronov and sensitive to fluctuations in parameter changes. As a result, the existing hierarchies may collapse and be replaced by new ones. With a further increase in the intensity of competition, the actor-leader completely suppresses his opponents and establishes monopolism. Examples from economic, social, and political life are given, illustrating the patterns identified on the basis of modeling using the basic model of competition. The obtained results can be used in the analysis, modeling and forecasting of socioeconomic and political processes.

The article describes a model of a human in the informational economy and demonstrates the multicriteria optimizational approach to the metric analysis of model-generated data. The traditional approach using the identification and study involves the model’s identification by time series and its further prediction. However, this is not possible when some variables are not explicitly observed and only some typical borders or population features are known, which is often the case in the social sciences, making some models pure theoretical. To avoid this problem, we propose a method of metric data analysis (MMDA) for identification and study of such models, based on the construction and analysis of the Kolmogorov – Shannon metric nets of the general population in a multidimensional space of social characteristics. Using this method, the coefficients of the model are identified and the features of its phase trajectories are studied. In this paper, we are describing human according to his role in information processing, considering his awareness and cognitive abilities. We construct two lifetime indices of human capital: creative individual (generalizing cognitive abilities) and productive (generalizing the amount of information mastered by a person) and formulate the problem of their multi-criteria (two-criteria) optimization taking into account life expectancy. This approach allows us to identify and economically justify the new requirements for the education system and the information environment of human existence. It is shown that the Pareto-frontier exists in the optimization problem, and its type depends on the mortality rates: at high life expectancy there is one dominant solution, while for lower life expectancy there are different types of Paretofrontier. In particular, the Pareto-principle applies to Russia: a significant increase in the creative human capital of an individual (summarizing his cognitive abilities) is possible due to a small decrease in the creative human capital (summarizing awareness). It is shown that the increase in life expectancy makes competence approach (focused on the development of cognitive abilities) being optimal, while for low life expectancy the knowledge approach is preferable.